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Peter
Founder
Chief "Can we just delete this?" Officer. Known for annoying WeWork neighbours in Berlin with audio messages to Stan.
We hate how finance works
Norman was built by entrepreneurs who were tired of overpaying advisors and still doing all the work themselves.
Why we're building Norman
The finance industry is uniquely hostile to entrepreneurs. Advisors charge high fees, demand excessive time, and still shift the actual work to their clients.
Leave it to a professional — and then professionals lose your money. Entrepreneurs miss valuable deductions because nobody points them out in time. The myth that machines can't handle complex tax rules has long been disproven.
Europe has the highest advisory costs combined with the lowest digitization. In Germany, self-employed professionals often spend more than a month's net income on their tax advisor.
The team
S
Stan
Founder
Says "Maybe later" but completes urgent tasks overnight. Listens to Peter's commentary at 2x playback speed.
M
Michael
Founder
Orange wine enthusiast. Favourite emoji: 💭. Builds AI startups and dislikes wireless technology.
Why AI wins
AI can monitor regulatory changes around the clock — unlike human advisors. Routine tasks like categorisation and standard deductions shouldn't require an expensive advisor appointment.
Norman saves you money instead of extracting fees. We're entrepreneurs solving a shared problem.