Norman

Agency finance without a spreadsheet per project

Norman keeps retainers, project invoicing, freelancer receipts, and tax workflows in one system — whether you operate as a solo founder, a UG, or a GmbH.

Start for freeSee recurring invoices

Built for agencies juggling retainers, freelancers, and project costs

Invoices, receipts, banking, and tax data connect across clients and projects — instead of splitting across Excel, tools, and email threads.

EÜR
2025
Revenue€51,600
Expenses€13,200
Advertising€8,400
Travel costs€3,100
Meals€1,700
Profit€38,400

Automated EÜR preparation

Norman maintains your income-expenditure report continuously and prepares it automatically at year-end.

DEDUCTIONS
Advertising
Travel costs
No software?
No office / home office?
73
Tax score

Automatic deduction detection

Norman recognizes deductible input VAT and applies it correctly.

Income Tax
2025
EÜR profit
€38,400
Salary
€42,000
Salary (partner)
€36,800
Crypto gains
€1,200
Est. additional income tax€4,260

Income tax declaration

Norman pre-fills your income tax declaration with data from your ongoing bookkeeping.

ELSTER submission included

Submit your tax declarations directly from Norman to the tax office — no extra software needed.

The next deadline
April 10
Tax estimate
3.087,22

Live tax estimates

See at any time how much tax is coming your way and plan ahead with real-time data.

  • Hosted in Germany
  • Retainers on autopilot
  • Freelancer receipts & subcontractors
  • GmbH, UG, and solo operators
  • ELSTER-ready VAT handoff

What agency bookkeeping looks like with Norman

From the first retainer to the VAT return, everything stays in one workflow — across clients, projects, and legal forms.

Set up clients & retainers

Define retainers, fixed-fee projects, and hourly rates once — Norman sends recurring invoices automatically and keeps open receivables visible.

Capture freelancer & project costs

Subcontractor bills, tool subscriptions, and travel land directly inside the project via email, upload, or Bill Pay — not in the founder's inbox.

VAT & handoff without sprinting

Revenue, input VAT, and project margins grow out of live bookkeeping — your tax advisor and ELSTER get structured data instead of a receipt ZIP.

What Norman removes from agency admin

Norman replaces retainer copy-paste, freelancer receipts trapped in inboxes, and project margin tracked in Excel with one continuous workflow per client and project.

Retainer copy-paste

rebuilt each month per client

Freelancer inbox

with subcontractor bills and follow-ups

Project spreadsheets

for project margin and pass-through billing

Norman instead of Excel per client and a tool stack per project

Retainers, project costs, freelancer receipts, and tax data run in one workspace instead of splitting across spreadsheets, time-tracker exports, and email threads.

NormanExcel + a tool stack per project
Retainer invoicesRecurring per client, sent automaticallyWord template and manual sending on the first of the month
Freelancers & subcontractorsBills land directly in the project with Bill Pay approvalPDFs in the founder's inbox, paid via online banking
Project marginLive from revenue, sub-costs, and tool subs per projectPulled together quarterly from time-tracker and Excel
VAT & advisor handoffStructured exports from live bookkeepingZIP with receipts, a spreadsheet, and follow-ups by email
Start for free

Plans that grow with your workflow

Start free and unlock tax, team, and automation features when you need them.

Yearly (3 months free)Monthly

Free

Invoicing and bookkeeping.

€0

/month (excl. VAT)

  • Complete double-entry bookkeeping
  • AI Autopilot
  • Unlimited e-invoicing
  • Bank sync (1 account)
  • Receipt capture
  • AI usage limits apply
Start for free

Pro

Reports, insights, and advisor tools.

€9
- 25%

/month (excl. VAT)

  • BWA & financial reports
  • AI tax insights
  • DATEV export
  • Tax advisor access
  • Invoicing Pro plan
  • Higher AI limits
Get started

Max

Tax filings and team access included.

€39
- 25%

/month (excl. VAT)

  • UStVA & ZM filing
  • Annual filings (USt & GewSt)
  • Multi-user access
  • Bank sync (5 accounts)
  • Invoicing Pro plan
  • Unlimited Norman AI
Get started

Start Agencies with Norman

Start for free and bring invoices, receipts, bookkeeping, and taxes into one workflow.

Start for free

FAQ