Coaching finance without a spreadsheet per program

Norman keeps 1:1 sessions, coaching packages, online programs, and tax workflows in one system — whether you operate as a Freiberufler, Kleinunternehmer, or with a Gewerbe.

Built for coaches juggling sessions, programs, and receipts

1:1 coaching, group programs, online courses, and tax data stay connected — instead of splitting across booking tools, Excel, and email threads.

EÜR
2025
Revenue€51,600
Expenses€13,200
Advertising€8,400
Travel costs€3,100
Meals€1,700
Profit€38,400

Automated EÜR preparation

Norman maintains your income-expenditure report continuously and prepares it automatically at year-end.

DEDUCTIONS
Advertising
Travel costs
No software?
No office / home office?
73
Tax score

Automatic deduction detection

Norman recognizes deductible input VAT and applies it correctly.

Income Tax
2025
EÜR profit
€38,400
Salary
€42,000
Salary (partner)
€36,800
Crypto gains
€1,200
Est. additional income tax€4,260

Income tax declaration

Norman pre-fills your income tax declaration with data from your ongoing bookkeeping.

ELSTER submission included

Submit your tax declarations directly from Norman to the tax office — no extra software needed.

The next deadline
April 10
Tax estimate
3.087,22

Live tax estimates

See at any time how much tax is coming your way and plan ahead with real-time data.

  • Hosted in Germany
  • Coaching packages & subscription billing
  • Freiberufler, Kleinunternehmer, Gewerbe
  • Receipts via app, email, or upload
  • ELSTER-ready EÜR and VAT handoff

What coaching bookkeeping looks like with Norman

From the first discovery call to the EÜR, everything stays in one workflow — sessions, programs, tools, and taxes.

Set up clients & programs

Define 1:1 sessions, coaching packages, and monthly programs once — Norman sends recurring invoices and keeps deposits and balances visible.

Capture tools, travel, and training

Platform subscriptions, travel costs, and certification spend land directly in your books via app, email, or upload — deductible, sorted, with the receipt attached.

EÜR, VAT & handoff without sprinting

Income, input VAT, and §19 status grow out of live bookkeeping — your tax advisor and ELSTER get structured data instead of a year-end folder dump.

Hear from entrepreneurs using Norman

What Norman removes from coaching admin

Norman replaces booking-tool spreadsheets, tool subscriptions on personal cards, and tracking the §19 threshold in your head with one continuous workflow for coaches.

Booking-tool spreadsheets

for sessions, packages, and deposits

Personal-card receipts

for tools, travel, and training

§19 mental math

before every new program launch

Norman instead of a booking tool, Excel, and a shoebox of receipts for coaches

Sessions, packages, tool receipts, and tax data run in one workspace instead of bouncing between a booking tool, Stripe dashboard, and inbox.

NormanBooking tool + Excel + inbox
Session & program invoicesRecurring per client, VAT logic per legal formPDF export from the booking tool, then manual fix-ups
Deposits & balancesTraceable per client, linked to the paymentTracked in Excel or by memory — only surfaces at year-end
Tools, travel, trainingReceipts in the same workflow, sorted as deductiblesMixed on personal cards, receipts trapped in email
EÜR, VAT & §19Live status toward the €22,000 threshold, EÜR from current dataRebuilt from a yearly sheet right before the deadline

Plans that grow with your workflow

Start free and unlock tax, team, and automation features when you need them.

Yearly (3 months free)Monthly

Free

Core accounting for free.

€0

/month (excl. VAT)

  • Self-employment registration
  • Unlimited e-invoicing
  • Tax write-off tips
  • Bank sync
  • AI Autopilot

Klein

For Kleinunternehmer.

€9
- 25%

/month (excl. VAT)

  • Annual tax declarations (EÜR)
  • Personal income tax
  • Declare salary as an employee
  • EU revenue reports (ZM)
  • Invoicing pro plan

Pro

For self-employed charging VAT.

€21
- 25%

/month (excl. VAT)

  • VAT returns
  • All tax declarations
  • Tax efficiency score
  • Receipt auto-matching
  • Invoicing pro plan

Start Coaches with Norman

Start for free and bring invoices, receipts, bookkeeping, and taxes into one workflow.

Start for free

FAQ